There is so much more to web site design than attractive presentation of content.
... which is not to say it isn't important.
It is.
It makes big difference to conversion levels: to converting visitors to enquirers and purchasers... to customers.
But design also affects usability: the ease with which visitors can find the information they are looking for.
And it affects the ability of search engines to analyse your content, affecting whether you show up in search results.
When we design sites, we juggle asthetics with client objectives,
visitor behaviour patterns, usability, search engine optimisation, and
technical issues such as flexibility to cater for likely future
requirements, differing visitor screen sizes and browsers, etc.
The result is a lot more than a pretty online brochure. It's a machine
that helps to attract visitors and then convert them to customers.
The site is a fine example of what can be accomplished with our FLEX Web CMS website package.
Visit the web site - www.mcandrewsflorist.com.au
Make an enquiry about our FLEX Web CMS portfolio website package.